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Privacy Policy

Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.

Last updated: 2 December 2025

1. Introduction

1st Fire Safety ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By using our website or services, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Request a quote or consultation

  • Contact us via email or phone

  • Subscribe to our newsletter or updates

  • Complete a contact form

This information may include:

  • Name and job title

  • Business name and address

  • Email address

  • Phone number

  • Details about your fire safety requirements

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address

  • Browser type and version

  • Pages you visit and time spent on pages

  • Referring website addresses

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services

  • Respond to your inquiries and provide customer support

  • Send you quotes, estimates, and service information

  • Send administrative information, updates, and security alerts

  • Analyze website usage and trends

  • Comply with legal obligations

4. Legal Basis for Processing

Under the UK GDPR and Data Protection Act 2018, we process your personal data on the following legal bases:

  • Consent: When you have given clear consent for us to process your personal data

  • Contract: When processing is necessary for the performance of a contract or to take steps before entering into a contract

  • Legal obligation: When processing is necessary for compliance with a legal obligation

  • Legitimate interests: When processing is necessary for our legitimate business interests

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

  • With service providers who assist us in operating our website and conducting our business

  • When required by law or to respond to legal process

  • To protect our rights, privacy, safety, or property

  • In connection with a business transfer or merger

6. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of access: You can request a copy of the personal data we hold about you

  • Right to rectification: You can request correction of inaccurate or incomplete data

  • Right to erasure: You can request deletion of your personal data in certain circumstances

  • Right to restrict processing: You can request limitation of how we process your data

  • Right to data portability: You can request transfer of your data to another service provider

  • Right to object: You can object to processing of your personal data

  • Rights related to automated decision-making: You have rights regarding automated processing

To exercise any of these rights, please contact us using the details provided in the Contact section below.

8. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device. You can control cookie preferences through your browser settings.

For more information about our use of cookies, please see our Cookie Policy or contact us for details.

9. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

1st Fire Safety

Email: Contact us via our contact page

Service Area: Worcestershire and Herefordshire, United Kingdom