Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.
Last updated: 2 December 2025
1. Introduction
1st Fire Safety ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
By using our website or services, you consent to the data practices described in this policy.
2. Information We Collect
2.1 Personal Information
We may collect personal information that you voluntarily provide to us when you:
Request a quote or consultation
Contact us via email or phone
Subscribe to our newsletter or updates
Complete a contact form
This information may include:
Name and job title
Business name and address
Email address
Phone number
Details about your fire safety requirements
2.2 Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device, including:
IP address
Browser type and version
Pages you visit and time spent on pages
Referring website addresses
3. How We Use Your Information
We use the information we collect to:
Provide, maintain, and improve our services
Respond to your inquiries and provide customer support
Send you quotes, estimates, and service information
Send administrative information, updates, and security alerts
Analyze website usage and trends
Comply with legal obligations
4. Legal Basis for Processing
Under the UK GDPR and Data Protection Act 2018, we process your personal data on the following legal bases:
Consent: When you have given clear consent for us to process your personal data
Contract: When processing is necessary for the performance of a contract or to take steps before entering into a contract
Legal obligation: When processing is necessary for compliance with a legal obligation
Legitimate interests: When processing is necessary for our legitimate business interests
5. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
With service providers who assist us in operating our website and conducting our business
When required by law or to respond to legal process
To protect our rights, privacy, safety, or property
In connection with a business transfer or merger
6. Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
7. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
Right of access: You can request a copy of the personal data we hold about you
Right to rectification: You can request correction of inaccurate or incomplete data
Right to erasure: You can request deletion of your personal data in certain circumstances
Right to restrict processing: You can request limitation of how we process your data
Right to data portability: You can request transfer of your data to another service provider
Right to object: You can object to processing of your personal data
Rights related to automated decision-making: You have rights regarding automated processing
To exercise any of these rights, please contact us using the details provided in the Contact section below.
8. Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device. You can control cookie preferences through your browser settings.
For more information about our use of cookies, please see our Cookie Policy or contact us for details.
9. Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
1st Fire Safety
Email: Contact us via our contact page
Service Area: Worcestershire and Herefordshire, United Kingdom